Haraya

'A new Kulture of Food'

For this project, the newly-opened Haraya restaurant, a high-end fine-dining restaurant, needed to reflect its essence, and the assignment was simple. Display an excellent Service, bridled with a luxurious Atmosphere

A fine dining experience offered from a globally inspired menu, with carefully crafted dishes using the finest ingredients. An array of Fine Food. Signature Cocktails. Chic Decor.

Client

Haraya Group

Service

Brand Identity, Packaging, Space Design

Sector

Food

Year

2023

Beyond the brand identity, I also led the spatial/interior design across the restaurant.

One key lesson learned from this project was the importance of aligning the identity of the brand with the significant aspects of the business - the space, service & values.

Beyond designing the brand identity, building the assets into the other aspects, such as the packaging, consumer deliverables, and the space, was an incredible experience.

I am proud of the impact we had on the success of the restaurant, from conceptualization, involvement in naming, and brand definition, amongst other roles I played, and the overjoyed feedback from the client at every stage was also very humbling.

Credits

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