People. Moments. Processes.
Creating an identity and morphing it into a campaign, clearly speaking to how a people are identified by the tenets and principles and memories they have of themselves and their community. Unique people, cultures, values, times, processes — this campaign allowed us to tell a story of the things that really matter. Everything.
Brand Identity, Digital Design, Campaign
One pivotal lesson learned from this project was harnessing the power of continuous improvement.
